That’s one question I’ve been poundering on lately for this blog and my personal blog, Kutitots. I’ve been doing mostly blog re-designs lthe past few weeks (not mine, but for my clients), that I’ve considered getting one myself. I haven’t really bothered to ask my clients WHY they wanted one, but I guess the answer would be the same anyway: it’s just not working anymore.
The first reason for this is the most obvious: you’re so behind the design trends. There are some designs that are “seasonal,” kind of like clothes that can go out of fashion. But there are those that are simply “classic”—it would work whatever the current trend is. But regardless of which, even the most classic design will have to undergo a design “improvement.” It will have to adapt to the current viewers’ needs.
That is probably one of the most important things to consider when you’re thinking about getting a redesign. If your viewers matter a lot to you (well, it should actually—they’re the ones keeping your blog alive), then you would need to consider their needs. A design that worked for viewers back in the 90’s will definitely not work with those in the present. Web 2.0 isn’t just about curvey edges and cool gradients—it’s all about usability. And in order to keep up with that “usability” need, you will then have to consider getting a redesign.
Another thing that can brought about this need to change a blog’s look is an evolution in the blog’s subject. There are those who have started having a personal blog which then revolves into a tech blog—it’s pretty obvious that a “personal” look might not work well with a tech blog. This can happen you know… I myself started Kutitots as a plain old journal, but now it’s more than just a recap of my day—I prefer to think that my entries have more substance, letting other people pounder on some issues I bring up.
Anyway, whatever the reason for a redesign may be, it all just boils down to the question of “if you can handle it.” There are some people who are too attached to their current design, or just simply can’t let go because of the gazillions of modifications they did on it. Then there’s also the issue of whether you can afford it if you don’t know how to install a new theme or would like to have a custom theme designed.
The only thing to keep in mind (I guess) is that when you do decide to redesign, make sure that the old one really needs to be replaced. Let the public “absorb” the design first. I’ve already seen some blogs that change themes every week (it can get pretty annoying, and shows that you really can’t make up your mind). Besides, if you want the blog to establish a certain personality, it’s best to keep the design for some time.